One of my favorite mantras is “why this, why now?” So, the conversations that I have with prospects these days are often through the lens of why blockchain technology is relevant to serving their business needs and why they should care about it now.
The challenges I hear from the prospects fall across the entire spectrum, from deer-in-headlights paralysis and apathy to new technology all the way to techno-optimist zealotry. Some want to tokenize everything while others are still resisting engagement because it’s just too new (or too crypto, and I completely understand the hesitation).
Why this? Do you have multiple peer entities that need or want a decentralized and fair business system? Could your business benefit from a platform that enables cheaper and efficient global 24×7 peer-to-peer trading? Would fractionalization of assets offer new opportunities for your business and your customers?
Why now? Your business has unserved needs and the technology is available to improve your business processes and create new opportunities.
It is really as simple as that.